Email Marketing
Targeted campaigns for enrollment, events, alumni, and fundraising. Automation, personalization, and analytics integrated with your educational ERP. Trusted by 500+ institutions.
Overview
From recruiting prospective students to engaging alumni donors, email marketing is essential for educational institutions. OpenEduCat's Email Marketing module goes beyond generic email tools by leveraging your educational data - student interests, academic programs, enrollment status, and giving history - to deliver highly personalized campaigns that drive action.
Key Features
Everything you need to manage email marketing effectively
Dynamic Segments
Build audiences with real-time filters on any data
Static Lists
Upload or create fixed contact lists
Suppression Lists
Global and campaign-specific exclusions
Preference Centers
Let recipients manage their subscription preferences
Consent Tracking
Record and respect opt-in and opt-out choices
Drag-and-Drop Editor
Visual email creation without coding
Responsive Templates
Mobile-optimized designs for any device
Brand Asset Library
Centralized logos, colors, and approved images
Dynamic Content
Personalized blocks based on recipient attributes
HTML Editor
Full control for advanced email designs
Merge Fields
Insert recipient data into email content
Conditional Content
Show/hide content based on attributes
Dynamic Subject Lines
Personalized subject lines for each recipient
Sender Personalization
Emails from counselors, professors, or peers
Product/Program Blocks
Show relevant programs based on interests
Trigger Emails
Send based on actions or events
Drip Campaigns
Multi-step sequences with timing logic
Behavior Triggers
React to opens, clicks, and conversions
Date Triggers
Birthday, anniversary, and deadline-based emails
API Triggers
Integrate with external systems for custom triggers
Send Time Optimization
Deliver when recipients are most likely to engage
Throttling
Control send speed to protect reputation
Dedicated IPs
Optional dedicated sending infrastructure
Deliverability Monitoring
Track inbox placement and reputation
Bounce Management
Automatic handling of bounces and complaints
Engagement Metrics
Opens, clicks, forwards, and unsubscribes
A/B Test Results
Statistical analysis of test variations
Campaign Comparison
Benchmark campaigns against each other
Conversion Tracking
Connect engagement to enrollments and donations
Revenue Attribution
Track revenue influenced by email campaigns
Seamless Integrations
Connect Email Marketing with your favorite tools and services
Plus REST API, webhooks, and custom integrations for your specific needs
Excited To See It Live and In Action?
See our system power up close and how it can transform your workflow!
Try it free for 15 days. No credit card required.